Beginning in 2006 Estately, a two person start-up run by Galen Ward and Doug Cole, sought to list every MLS home for sale. In time Estately's MLS coverage went from regional to national. Estately had solid SEO rank and a unique approach to helping home buyers shop for and tour homes. The momentum was there to take on the challenge and commitment to an Estately iOS app.
Unlike most other iOS apps in the real estate space, Estately did not have a legacy to inherit.
Designing and building an app for Estately meant not only leveraging the exciting iOS platform and hardware but also a chance to rediscover the brand and connect with a wider audience.
Elegant and usable
I look at any product as a living organism. There are basic needs required to sustain life and you can’t ignore the impact of each decision.
When the moment arrives where the functional design is released you are no longer there to explain it. Therefore all the ingredients for living and understanding need to be present.
Our data is King. We developed a flow to on-board users so that just about 100% have a basic home search in place and about 50% of our audience have Push notifications enabled. This means we can get users back into the app frequently. Visual design and data infrastructure design work together to built trust that our app and our service are best-in-class.
Love your app! I think I get notifications before my realtor.
I love the notifications on updated listings and new homes from my saved searches! …this is my favorite real estate app for home searching!
I LOVE this app. It is by far the best real estate app out there! It would be nice to have more options with sorting favorites somewhat like you would in the search- sort by price, open house, etc.